Ess A Bagel

Ess-a-Bagel is a beloved New York institution, famous for its legendary bagels and warm, no-frills charm. With multiple locations across the city, it’s a go-to spot for locals and tourists alike.

When Ess-a-Bagel came to us, they had a clear vision: refresh their iconic mascot and logo while staying true to their roots. They wanted a character that was friendly, adaptable for holidays, and full of the same heart and humor that defines their brand.

We helped them modernize their identity with a fresh, playful mascot—a cheerful bagel with personality. Designed to shine across seasons and celebrations, this new character helps Ess-a-Bagel connect with their community in a fun, memorable way.